Detroit Web Agent

For barbers, stylists & small shops

Local Starter

A real website for barbers, stylists, and small shops — built around the booking app you already use.

If you're on Fresha, Vagaro, StyleSeat, Booksy, Square, or theCut, I don't replace it — I build the real marketing site your booking platform's profile page was never meant to be, with one clear "Book Now" button pointed at what you already run.

$499 one-time. Hosting included for the first 12 months; you own your domain (about $15/yr). New lane: we're taking our first clients now, so there's no finished client site to show yet, only the concept demos below.

See a concept demo: a barbershop on Booksy · a hair stylist on Vagaro. Both are concept demos, not real businesses.

FreshaVagaroStyleSeatBooksySquaretheCut

Three tiers

Pick what you need

Local Starter

Starter Site

$499 one-timeHosting included for the first 12 months. You own your domain (about $15/yr).

A 5-section site — hero, services, gallery, about, contact/book-now — built from your own photos, with your Google Business Profile claimed and set up. 48–72 hours from when you send your photos. Hosting included for the first 12 months; you own your domain (about $15/yr). Two rounds of changes before it goes live: tell me everything you'd change, I update it, then one more pass.

New — taking our first clients now
Get it now (Starter Site)
Local Starter add-on

Social Starter

$149/mo add-on$349/mo standalone.

8 AI-drafted posts a month from your own photos, reviewed by you before anything goes out, plus one-tap Google review requests.

New — taking our first clients now
Join the waitlist (Social Starter)
Local Starter bundle

Full Presence

$499 build + $249/mo

Starter Site plus Social Starter plus a 24/7 AI chat assistant on your site, and missed-call text-back once your number is registered with carriers (about 1–2 weeks).

New — taking our first clients now
Join the waitlist (Full Presence)

$0-down option. Tight on cash right now? $0 down, $125/mo, 6-month minimum, same 48–72-hour build. This is a financing path, not a discount — the flat $499 price stays the honest number.

The AI-builder cost trap

Why "free" website builders usually aren't

Every AI site builder's advertised free tier is sized for a demo, not a finished business. A revision burns tokens the same as a first build. A 'finished-looking' app still isn't a running business until auth, email delivery, and DNS are wired up — work most of these tools leave to you. None of them touch the two things that actually bring a shop customers: your Google Business Profile and your social presence.

  • Lovable's own pricing page caps its free tier at 5 build credits/day (≤30/month) — sized for a demo, not a finished site.
  • v0's fastest model is metered at up to $10 in / $50 out per million tokens — a single round of real revisions can burn a month's allotment in a day.
  • Base44's own free tier explicitly blocks code edits and domain connection — the two things you need to actually launch.
  • None of the major AI site builders include Google Business Profile setup or social posting — Local Starter includes both from the first tier.
Website onboarding: which look feels most like you? Four style options to tap.
Website onboarding: what should the site do for you? A list of options to tap.

Real onboarding screens: taps, not typing

Questions

Local Starter FAQ

I run a barber shop / salon / small shop, not a trades company — is this for me?

That's the Local Starter lane. It wraps whatever booking app you already use instead of replacing it. $499 one-time, hosting included for the first 12 months, and you own your domain (about $15/yr).

What's included each month, and what happens when I want more changes?

Monthly allowances reset on the 1st. Unused items don't carry over. Each piece includes 2 rounds of changes; a full rewrite after that uses one item from your allowance. Websites: 2 rounds of changes on the full preview, plus 1 polish round after launch. Extra changes or new pages are quoted before we start. Local Starter: Two rounds of changes before it goes live: tell me everything you'd change, I update it, then one more pass. Site care: Up to 2 hours of site edits a month (text, photos, prices, hours, a new section on an existing page). Unused time doesn't carry over. Extra time is quoted before we start.

Do I own my site if I leave?

Yes. Your domain, hosting account, code, and content are yours once paid in full. You get a full data export and a written handover checklist if you go.

Is the LinkedIn and SEO content really AI-drafted?

Yes, drafted by AI and reviewed by me before anything posts under your name. I disclose this because I'd want to know it too.

Who actually does the work?

Me — Matt Michels — with an AI partner for research, drafting, and QC. Everything public gets my approval first. No hidden staff, no subcontractor churn.

Run a trades or industrial company instead? See the trades build or the full price list.

Get Local Starter

$499 one-time

5-section site + Google Business Profile setup. Live 48–72 hours after you send your photos.

Hosting included for the first 12 months. You own your domain (about $15/yr).

Secure payment by Stripe. Your card details go to Stripe, never to us. $499 one-time, no subscription. Hosting is included for the first 12 months. The domain is yours (about $15/yr, paid to the registrar). Live 48–72 hours after you send your photos. Full refund if you ask before we start building. Setup starts the moment you pay: you'll get the link to send your photos by email.

Talk to me directly

Questions, or want the Social Starter or Full Presence?

Text or call (313) 992-1219, email matt@detroitwebagent.com, or leave your number below. I'll check your site and get back to you within one business day.

(313) 992-1219matt@detroitwebagent.com
Monday–Friday, 8:00 AM–6:00 PM Eastern.

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