The text a roofing caller gets when you miss them should do three things: confirm they reached you, ask for the details you'd need to size up the job, and set a realistic expectation for the callback. Here are three samples to adapt to your company's voice.
Everyday estimate sample
"Hi, you've reached [Your Business]. We're up on a job right now. Are you looking for an inspection, a repair, or a replacement estimate? Reply with your address and we'll call you back to set up a time."
Asking for the address up front lets you check the house on a map before you call, see roughly how big and steep the roof is, and group visits by area. The inspection, repair or replacement question tells you what kind of conversation to expect.
Storm-season sample
"Thanks for calling [Your Business]. We're getting a lot of calls after the storm and are working through them in order. Is water coming inside right now? Reply with yes or no, your address, and what damage you can see."
The yes-or-no leak question is the sort that matters first during a storm backlog, so it leads. The rest gives you a head start on each visit.
After-hours sample
"Hi, this is [Your Business]. We're closed for the day and will get back to you during business hours. If you have water coming in, reply and let us know so we can look at your message first."
If you offer emergency tarping at night, add how to request it. If you don't, this wording is honest without promising anything.
Things to leave out
- Insurance advice. Whether damage is covered is between the homeowner and their insurer. Discuss claims in person, not in an automated text.
- Price ranges. A roof estimate depends on measurements, materials and pitch. A number in a text sets the wrong anchor.
- Pressure. Lines like "book now before we fill up" can make a worried homeowner feel rushed.
- Anything you can't keep. "We'll be out today" is a promise, and an automated text shouldn't make it.
Permission to text
Each of these goes to someone who just called you. Your business is still responsible for having permission to text the people it contacts, and adding callers to a promotional list later is a separate step that needs its own permission.
Adjusting over time
You write these texts during setup of Missed-Call Text-Back and can change them whenever you like. Many roofers keep a storm version ready and switch to it when the weather turns.
Related reading
Missed-Call Text-Back is a text-back tool: it replies to the calls you can't pick up, and it doesn't answer calls for you. It's $89/mo list, or $49/mo at the founding rate while founding spots last, billed monthly with no contract. If it sounds like a fit, see how Missed-Call Text-Back works.