Ad spend is separate and paid by you
The money paid to the ad platform (the ad spend) is not part of my fee. It is charged to your own card or payment method on the platform, and you set the budget. I don't hold, pool or front your ad spend. I won't raise your budget or turn on a new campaign without your written OK (an email or text is enough). Platforms can bill late or in ways I don't control, and you stay responsible for those charges.
You own the ad account
Ad accounts, pages, pixels, audiences and payment methods are yours and set up in your name. You give me the access needed to do the work, and you can remove that access at any time. I won't set up ads inside an account that I own and then keep it. Creative I make for you follows the ownership rules in the Terms of Service.
Platform rules, rejections and account problems
Ads must follow each platform's policies. Platforms can reject an ad, limit delivery, or restrict or close an account, often without a clear reason, and I can't control that or promise an appeal will work. I'll tell you promptly when something is rejected and what I plan to change. I don't use tricks to get around a platform's review, and I won't run ads that make claims I can't back up.
Special ad categories
Housing, credit, employment, and some health, financial and political topics have extra platform rules and targeting limits. Tell me if your ads touch any of these. I'll set them up in the right category and won't use the targeting the platform forbids for them. I don't run ads for anything illegal or for adult content.
No promise of results
I can't promise a number of leads, calls, sales, a cost per lead or a return on ad spend. Results depend on your market, offer, budget, website and the platform. I report what the platform shows, as it shows it.
Your content and your claims
You confirm that you have the right to use the photos, names, offers and claims you give me, and that your offers are true and honest. Ads that use AI-generated images or video follow the AI Disclosure. Leads from ads that are contacted by text or call follow the SMS Consent & Messaging Terms.
Stopping
You can pause or stop ad management at any time by email or text. Ads stop within one business day of your message, and you stay responsible for ad spend already run. The month you've paid for in management fees runs to its end under the Refund & Cancellation Policy.
Contact
Matt Michels, Detroit Web Agent, Grosse Pointe Park, MI. Email matt@detroitwebagent.com or call or text (313) 992-1219.