The DWA Blog
Guides for Metro Detroit trades and local businesses
Missed calls, Google Business Profile, and websites that bring in work. Written from what I see running Detroit Web Agent.
Three sample auto-reply texts: one for a towing company, one for an auto repair shop and one for after hours, plus what to leave out of each.
Towing & AutoText-Back Setup for a Towing Company or Repair ShopHow towing and repair businesses set up a missed-call text-back: dispatch line versus shop line, forwarding and a test call.
Towing & AutoTowing and Auto Repair: What Missed Calls Add Up ToA hypothetical worked example for towing companies and repair shops: how unanswered calls turn into tows and repairs someone else does.
Towing & AutoLate-Night Roadside Calls When Your Driver Is BusyFor towing companies: what a stranded caller should get back when a late-night call rings out, and how to ask for location and vehicle.
RoofingStorm-Day Calls: When a Roofer Can't Answer Them AllAfter hail or high wind, roofing calls arrive faster than anyone can answer. How a calm auto-text helps you sort active leaks from estimates.
RoofingRoofing Auto-Reply Texts: Three Samples to AdaptThree sample missed-call texts for roofing companies: an everyday estimate reply, a storm-season reply and an after-hours reply, with notes on each.
RoofingMissed-Call Text-Back Setup: A Roofer's ChecklistGetting a text-back running for a roofing company: which line, storm-ready wording, forwarding and a test call.
RoofingRoofers and Missed Calls: A Worked ExampleRoofing jobs are few and large, so one missed inspection call can matter. An illustrative example with numbers you replace with your own.
ElectricalThree Missed-Call Text Examples for ElectriciansThree sample auto-texts for electrical contractors: a workday reply, an after-hours reply with a safety line, and one for quote requests.
ElectricalHow Electricians Set Up Missed-Call Text-BackSetup steps for an electrical contractor: office line or owner's cell, forwarding unanswered calls, and a test call to finish.
ElectricalThe Cost of a Missed Call for an ElectricianAn illustrative example for Metro Detroit electricians: how quote calls for panels, EV chargers and service work slip away when nobody picks up.
ElectricalPower-Out Calls After Hours: What Electricians Can DoHandling late-night electrical calls you can't answer: an after-hours text that says when you'll call back, asks what's wrong and sorts the rest.
PlumbingWhat a Plumber's Missed-Call Text Should SayThree sample missed-call texts for plumbers, one for a normal workday, one for nights and one for leak calls, plus the wording to avoid.
PlumbingMissed-Call Text-Back Setup for Plumbing CompaniesA plain setup checklist for plumbers: covering the right line, how forwarding works with an on-call phone, and testing it.
PlumbingPlumbers: Putting a Number on Missed CallsAn illustrative worked example of what unanswered calls can cost a Metro Detroit plumbing company, using made-up numbers you can replace with your own.
PlumbingBurst Pipes at Night: Handling Calls You Can't TakeHow a plumbing company can respond to late-night leak and backup calls it can't answer, with an after-hours text that sets a callback time.
HVACHVAC Missed-Call Auto-Reply: Three Texts You Can UseThree sample auto-reply texts for an HVAC company's missed calls: a daytime reply, an after-hours reply and a busy-season reply, plus what to leave out.
HVACSetting Up Missed-Call Text-Back for an HVAC ShopA short setup list for HVAC companies: which line to cover, how call forwarding works, and how to test it.
HVACWhat a Missed Call Can Cost an HVAC CompanyA worked example, with numbers you can swap for your own, of how unanswered calls turn into lost furnace and AC jobs for a Metro Detroit HVAC shop.
HVACAfter-Hours No-Heat Calls: A Text-Back Plan for HVACHow an HVAC shop can handle late-night and weekend no-heat calls it can't pick up, with a calm auto-text that sorts real emergencies from morning work.
Local BusinessMissed Calls Are Costing Metro Detroit Contractors Real JobsWhen a homeowner hits voicemail, the next contractor is one tap away. Here's how a missed-call text-back keeps that caller talking to you, and what it costs.
WebsitesWhat a Website Actually Needs to Get a Metro Detroit Contractor More CallsLooking fine and getting calls are different jobs. The concrete checklist (speed, phone visibility, service-area pages) that turns trade site visitors into calls.
Google Business ProfileWhy Your Business Isn't Showing Up on Google (And How to Fix It)Five real reasons a Google Business Profile goes invisible in local search, and the order to check them in, for Metro Detroit business owners.
Talk to me directly
Get your free lead-flow audit
Text or call (313) 992-1219, email matt@detroitwebagent.com, or leave your number below. I'll check your site and get back to you within one business day.