Towing doesn't keep office hours. Some of the busiest stretches are late at night, on weekends and during the first snow of the year, which are also the times when a small operator is out on a call with nobody left to answer the phone.
A missed roadside call is a person waiting
When a tow call rings out, somewhere a driver is sitting in a car on the shoulder, in a parking lot, or in a ditch. They're deciding whether to wait or try someone else. Many will try someone else, and they should if nobody is coming.
That makes honesty the priority in any after-hours text. A text that implies a truck is on the way when nobody has seen the message could leave someone waiting in a bad spot.
Say what happens next
A caller should know in one line whether a person will call them back and roughly when. Saying that in your after-hours message costs you nothing and keeps the caller from guessing whether anyone saw the message.
Ask for what dispatch would need
For everyone else, a short text can gather what a dispatcher would ask for: where they are, what vehicle, and what happened (flat, dead battery, accident, locked out, stuck). With that reply, you can call back already knowing whether you can take it and roughly when.
If you can't take the job, a quick reply saying so lets them move on without waiting. That kind of courtesy is remembered, even when you didn't get the tow.
Match the text to how you really run nights
- You run around the clock. The text can say you'll call back as soon as a driver can take it and ask for their location.
- You stop at a set hour. The text should say you're closed and when you reopen, so stranded drivers know to try elsewhere tonight.
- You take some night calls. Ask for details and decide from the reply, but don't imply a truck is coming.
With a text-back, you set business hours and a separate after-hours message, so daytime callers get one text and night callers get another.
Snow days and bad-weather surges
The first real snowfall can bring a flood of slide-offs and dead batteries. On those days, even a company with a dispatcher falls behind. A text-back gives every caller an immediate reply and turns the backlog into a list of locations and problems your dispatcher can sort by distance and urgency.
Where the replies go
Replies come to a Client Hub inbox you can read from a phone, as texts to a cell, by email, or a mix, so whoever is dispatching can see them. You can read more about how Missed-Call Text-Back handles after-hours calls.
Related reading
Missed-Call Text-Back is a text-back tool: it replies to the calls you can't pick up, and it doesn't answer calls for you. It's $89/mo list, or $49/mo at the founding rate while founding spots last, billed monthly with no contract. If it sounds like a fit, see how Missed-Call Text-Back works.