General contractor in Troy, MI
Websites for general contractors in Troy, MI
Troy is one of the largest cities in Oakland County. If you run a general contracting company here, your website has one job: turn a search into a phone call. This page lists what that takes, then offers a free audit of the site you have now.
What people in Troy type before they call
Customers rarely search for your company name. They search for the job: "bathroom remodel Troy", "commercial build-out Troy", "general contractor Troy". Each one is a different page on a site that is built well, so the search result lands on the page that answers it.
Remodel inquiries rise in late winter and spring as homeowners plan summer work, and commercial buyers ask for bids year-round.
The same people also search next door: "kitchen remodel Rochester Hills", "home addition Clawson", "basement remodel Sterling Heights". If you work in those places too, say so on the site, with a true line about the work you do there.
These are examples of search wording, not traffic figures. Check your own numbers in Google Search Console or your Google Business Profile.
What your general contractor website needs
- A 'request a bid' form that asks for scope and timeline, with a separate path for commercial requests.
- Plain statements on what you subcontract and what your own crew does.
- A page for each project type with a typical scope, a realistic timeline range and what the homeowner decides.
- A statement of how change orders are handled in writing.
- A project portfolio with the scope, the location type and the result for each job.
- A clear statement of your Michigan builder or residential license and insurance.
If you only fix one page, fix the one for remodeling and project portfolio. It is the page most customers see first.
Serving Troy and nearby
Troy is in Oakland County. Nearby places your customers may come from include Rochester Hills, Clawson, Sterling Heights, Birmingham and Madison Heights.
General contractor work here often needs a permit or an inspection. Rules differ between Troy, its neighbors and Oakland County, so the site should say plainly what you pull permits for and what the customer handles. The Troy building department can confirm what applies to a given job.
List the cities you really serve, and make a page for a city only when you work there and have something true to say about it, such as a job you finished or a service you offer in that area. Pages that repeat the same text with a different city name tend to be ignored.
What Detroit Web Agent does
I build custom websites and lead systems for Metro Detroit trades from Grosse Pointe Park. The full custom Website Build is $7,900 list. Founding + family pricing available, ask for your number. The free audit comes first and commits you to nothing.
See the price list, the Website Build, or read the guides on the blog. To talk it through, Book a 15-minute call.
Free audit of your general contractor site
Enter your website address and email. We test your home page on a simulated phone and email a short PDF with the measured results and three fixes within one business day. No card, no obligation.
Want a result right now instead? Scan your site free in seconds: no login, real measurements only.
Questions
What belongs in a contractor portfolio?
Real projects with scope, size and what changed. Add a customer quote only with that customer's written permission; skip the quote if you do not have it.
Should commercial and residential share a site?
They can, if each has its own entry point. A homeowner and a facilities manager want different information first.
Do you work with general contractors in Troy?
Detroit Web Agent is based in Grosse Pointe Park and builds websites for Metro Detroit trades, including businesses in Troy and the rest of Oakland County. The free audit below tells you where your current site stands before any conversation about a rebuild.
What does a website for general contractors cost?
A full custom Website Build is listed at $7,900 list. Founding + family pricing available, ask for your number. The free audit costs nothing and does not commit you to a build.
More pages
General contractor in other cities: Southfield, Royal Oak, Livonia, Farmington Hills, Novi, Canton. All trades and cities.
Other trades in Troy: Towing and auto repair, HVAC, Plumbing, Electrical, Roofing, Landscaping and snow.