Metro Detroit · Trades & industrial
Most industrial buyers research you silently before they ever call. If your site doesn't prove you can handle their job, they never reach out — you just never hear about it.
Matt Michels, founder, + Agent 01, my AI partner (always labeled as AI).I build it, I run it, and I answer the phone. No handoffs.
Real build · company details blurred for their privacy
Two ways to work with me
A fully custom site — real photos, a coverage map, lead routing by department, a private dashboard — built for companies that sell into commercial and industrial buyers. Starts at $7,900.
Website build$7,900
See the trades buildA real marketing website that wraps the booking app you already use — Fresha, Vagaro, StyleSeat, Booksy, Square, whatever you've got. Starts at $499.
Starter site, one-time$499
Hosting included the first 12 months; you own your domain. Live 48–72 hours after you send photos. New lane: no finished client site to show yet.
See Local StarterEvery service, one price list
List price first, the founding rate next. Anything still being proven says so — I don't sell what I haven't tested.
A fully custom site: real photos, hero video, a coverage map, an 18-project portfolio with filters, a careers page, lead routing by department, and a private dashboard. Nothing here is a template.
$7,900 list
Founding + family pricing available, ask for your number.
Proven — live and running.
Care (up to 2 hours of edits a month; unused time doesn't carry over), LinkedIn ghostwriting (2 posts a week, 8-9 a month, first month free), and SEO content (3 articles/month), plus SiteRadar (Visitor Radar) and Opportunity Radar included, and a Google profile checklist with one-tap review requests at no extra charge.
$799/mo list→$499/mo founding
Month to month, no minimum term; cancel any time in your Hub. Prepay 12 months for 12% off ($5,269 for the year at the founding rate): ask and I'll send an invoice.
Care is proven; LinkedIn and SEO content are still being proven on real accounts, and SiteRadar + Opportunity Radar are included with the plan.
$49/mo, also included with the Growth Plan
Included with the Growth Plan
$349/mo list→$199/mo founding
$499/mo list→$349/mo founding
$349/mo list→$249/mo founding
A 5-section site — hero, services, gallery, about, contact/book-now — built from your own photos, with your Google Business Profile claimed and set up. 48–72 hours from when you send your photos. Hosting included for the first 12 months; you own your domain (about $15/yr). Two rounds of changes before it goes live: tell me everything you'd change, I update it, then one more pass.
$499 one-time
Hosting included for the first 12 months. You own your domain (about $15/yr).
New — we're taking our first Local Starter clients now. No finished client site to show yet.
The honest comparison
Not named competitors — categories, the way the buyers actually shop. Sourced, not spun.
| Question | Rebrand-and-resell software agencies | AI-automation / receptionist vendors | Trade-specialist marketing firms | DWA |
|---|---|---|---|---|
| Underlying build | Templated (same software, different logo) | Templated SaaS | Mixed, often templated CMS | Custom-built |
| Pricing published | Rare | Rare–partial | Rare — the #1 complaint in this tier | Published on this page |
| One accountable person, not a rotating account team | No | Varies | No — BBB non-response on record for at least one named firm in this tier | Yes — it's me |
| Bid/permit opportunity alerts included with the marketing subscription | No | No | No | Yes, included. We haven't found anyone else who bundles it. |
| Client owns the site/code/data on exit | No — locked to the reseller's white-label instance | N/A | Rarely disclosed | Yes, published in the terms |
| Industrial/manufacturer fluency | No | No | Some firms, but none combine it with missed-call/AI/bid-alert tooling | Yes, and it's built into the stack |
This table compares categories of vendor, not any one named company. Full sourcing available on request.
What you actually have to do
Onboarding is built the same way for every service — checkboxes and photo uploads on your phone, one optional text box for anything that doesn't fit a checkbox. About 30 minutes of your time, total.
Day 0
Your workspace is created automatically.
Days 1–3
Checkboxes, a few photos, one text field. About 30 minutes.
Days 2–4
You get a plan back, not homework.
Days 4–7
Google Business Profile, LinkedIn, whatever's in scope.
Days 7–10
Nothing posts without your tap.
After that: weekly batches, a monthly report, and a quarterly check-in. You approve everything that goes out under your name.
The real onboarding screens, on a phone
Your own command center
A private app, installed straight from your browser — no App Store. Face ID or a passkey to get in. Every feature only turns on once you've actually paid for it — nothing appears that you don't have.
Home — everything at a glance.
Real screens from the real product — not a mockup.
In progress, shown honestly
Real industrial-buyer research happens silently before a call ever comes in. This company's old site couldn't carry that weight, and leads weren't routed to the right person.
A full site rebuild, lead routing by department, SiteRadar visitor identification, SEO content, and LinkedIn ghostwriting — each piece aimed at a specific part of the problem.
The site rebuild and lead routing are live. Results tracking begins at launch — real numbers get published here as they come in, not before.
The "Agent" in Detroit Web Agent
The W in the DWA mark is two strokes — mine, and Agent 01's. I build and run this business myself, using an AI partner for research, drafting, and QC. Everything it drafts, I approve before it goes out. Everything it says about itself, it says plainly: it's AI.
AI-built. Human-approved.
Built with Claude, an AI system from Anthropic. No claim of endorsement or partnership — I just think you should know what's under the hood.
Who you're actually talking to
I'm Matt Michels. I've owned and run my own business since 2010. Detroit Web Agent is me plus an AI partner — no account managers, no ticket queue, no handoffs. The person who builds your site is the person who answers your phone.
I respond within one business day. If your current vendor takes longer than that, that's the first thing we fix.
What's in writing
Straight answers
Me — Matt Michels — with an AI partner for research, drafting, and QC. Everything public gets my approval first. No hidden staff, no subcontractor churn.
Because it's a fully custom build — hero video, a coverage map, a filtered portfolio, lead routing by department, a private dashboard — and the cheapest comparable fully-custom industrial build I could find published anywhere starts at $10,000. This one's $7,900.
It's the early-client rate on a service I'm still growing. List price is always shown first; the founding rate is the real number you'd pay. It's tied to being an early client, not a permanent discount code.
Yes. Your domain, hosting account, code, and content are yours once paid in full. You get a full data export and a written handover checklist if you go.
Not yet, honestly. Opportunity Radar found 5 verified-relevant leads in a 30-day internal test. SiteRadar (Visitor Radar) passed every internal test but hasn't yet named a company from a real visitor — it can only name companies that visit from their own business network; home, mobile and VPN visitors can't be identified. In a live week (24–30 Sep 2026) Opportunity Radar checked 305 public records for one contractor and kept 10. Both are live. SiteRadar is $49/mo on its own or included with the Growth Plan; Opportunity Radar is included with the Growth Plan only.
Yes, drafted by AI and reviewed by me before anything posts under your name. I disclose this because I'd want to know it too.
That's the Local Starter lane. It wraps whatever booking app you already use instead of replacing it. $499 one-time, hosting included for the first 12 months, and you own your domain (about $15/yr).
Monthly allowances reset on the 1st. Unused items don't carry over. Each piece includes 2 rounds of changes; a full rewrite after that uses one item from your allowance. Websites: 2 rounds of changes on the full preview, plus 1 polish round after launch. Extra changes or new pages are quoted before we start. Local Starter: Two rounds of changes before it goes live: tell me everything you'd change, I update it, then one more pass. Site care: Up to 2 hours of site edits a month (text, photos, prices, hours, a new section on an existing page). Unused time doesn't carry over. Extra time is quoted before we start.
The website build is a one-time project, not a subscription. Monthly services start on the 1st of the next month, the first month is free, and you're never billed for part of a month. The Growth Plan is month to month with no minimum term, and so are add-ons. Cancel the plan or any add-on any time in your Hub (Plan & billing, then Cancel): it ends at the end of the month you've paid for, and you can undo it until then. If you'd rather pay for 12 months up front, that's 12% off; ask and I'll send an invoice. A plan started under an earlier written proposal keeps the terms in that proposal.
Monday–Friday, 8:00 AM–6:00 PM Eastern. I respond within one business day.
Barber, stylist or small shop? See Local Starter ($499, hosting included the first year).
Talk to me directly
Text or call (313) 992-1219, email matt@detroitwebagent.com, or leave your number below. I'll check your site and get back to you within one business day.